By Michael Heasman
Meals that advertise human healthiness - 'functional meals' or nutraceuticals - have stuck the mind's eye of the worldwide meals undefined. all of the household-name businesses are constructing them as a key driving force of their international concepts. They see the possibility of latest markets and larger margins, however the concerns offered are fraught with complexity and problems. Distinguishing hype from genuine wish, the authors of this handbook clarify the dilemmas and contradictions the faces. They current a wealth of designated advertising, meals coverage and regulatory fabric from the best markets world-wide and. Read more...
content material: Tables, Figures, packing containers and images; Acronyms and Abbreviations; Acknowledgements; in regards to the Authors; creation; a brand new period in meals and health and wellbeing advertising and marketing; Fuelling company and medical Ambition; constitution of the publication; A Window at the smooth nutrition method; A word on equipment and resources of knowledge; half 1 a brand new period in nutrients and Health?; bankruptcy 1 What are useful Foods?; bankruptcy 2 Benecol --
the increase and Fall of the Colossus of the sensible foodstuff World?; half 2 threat, law and coverage Dilemmas; bankruptcy three A conflict of 2 meals Revolutions and Cultures.
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Extra info for The functional foods revolution : healthy people, healthy profits?
These differences have long been classified and conceptualized by geopoliticians within the context of relative struggles for power between states. The pursuit of primacy, at the local, regional and global scales, by dominant states has generated discourses that have sought to explain and justify state militarism, territorial expansionism, overseas imperialism and warfare as inevitable consequences of the uneven distribution of power potential across the globe and timeless ‘laws’ of competition between states under conditions of anarchy for finite resources.
1994) Placing power/siting space: The politics of global and local in the New World Order. Society and Space, 12: 613–628. Luke, T. (1995) New World Order or neo-world orders: Power, politics and ideology in informationalizing glocalities, in M. Featherstone, S. Lash and R. Robertson (eds) Global Modernities. London: Sage. Luke, T. (1996a) Liberal society and cyborg subjectivity: The politics of environments, bodies, and nature. Alternatives, 21, 1–30. Luke, T. (1996b) Governmentality and countragovernmentality: rethinking sovereignty and territoriality after the Cold War.
It gives us its geopolitics. Actor-networks do have geopolitical lives, and it is time to acknowledge and theorize these rather than chronicle the stories of Geopolitical Man, the Mackinderlike figure that eyes the globe and divines the secrets necessary for mastering it. Agency in geopolitics is now with the thoroughly cyborganized networks and not with the geopoliticians. New cyberorganized forms of geopolitical life are perpetually being conceived by our proliferating networks, expressing the fears and fantasies of competing and cooperative collectives.
The functional foods revolution : healthy people, healthy profits? by Michael Heasman