Каталог запчастей самолетовPT-19, PT-19A, PT-19B, PT-23, PT-26 и Английской модификацииCornell I.
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Whether it is core values, founding activities, or subculture, I identify how authentic brands remain relevant while reaffirming traditions. Authentic brands reinterpret their roots for the times, adding new stories and layers of richness to their histories. When such brands fail, returning to the brand's roots becomes crucial. When combined with the material in Chapters 6 and 7, I identify how brands build authenticity through balancing tradition and innovation. Chapter 6 examines how brands build authenticity by expressing a love of doing ?
The final chapter of Part II focuses on the cult-like nature of leadership behind authentic brands. Outsiders often wonder why staff put up with overbearing, demanding, and seemingly ungrateful leaders. Behind the scenes however, leaders of authentic brands create an environment in which talent can flourish. Critical to this creative environment is the early management of poor performance. Such an environment reinforces the other six habits and creates an image of passionate people working hard to achieve the impossible.
First, marketers should focus on being authentic through their actions rather than stated values. Second, managers need to embrace the tension at the heart of authentic brands by learning to manage paradox and conflict. Third, managers should stress innovation and commitment to timeless elegance in product design or service standards. Fourth, brand managers, founders, and staff should immerse themselves in the consumers' world. Fifth, managers should be wary of short-term fashions or gimmicks. Sixth, firms should retain all their brand archives and employ brand historians for branding purposes.
Airplane Parts Catalog. Army Models PT-19, PT-19A, PT-19B, PT-23, PT-26. British Model Cornell I