Download PDF by Joan Mulholland: A Handbook of Persuasive Tactics: A Practical Language Guide

By Joan Mulholland

ISBN-10: 0203306392

ISBN-13: 9780203306390

ISBN-10: 0203420764

ISBN-13: 9780203420768

ISBN-10: 0415089301

ISBN-13: 9780415089302

The guide of Persuasive strategies offers in a transparent and concise demeanour a few three hundred suggestions of persuasion derived from study findings in conversation, linguistics, pragmatics and similar fields. integrated are such strategies as cross-referencing, analogy, argument presentation, and humor. The ebook is elementary and contains an index which lists the persuasive projects communicators may need to accomplish, comparable to surroundings the time table, heading off a subject matter or conceding some degree.

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Extra resources for A Handbook of Persuasive Tactics: A Practical Language Guide

Example text

Or they may show their commitment to the accuracy of what they present, and so make it hard for A. to quarrel with it. In the first case, there may well be a large number of ‘hedges’ used, as in Ex. 1 It was sort of pink. Ex. 2 We were kind of relieved when we heard. In informal speech it is also possible to add ‘-ish’ to a term C. wishes to hedge, as in Ex. 3 She looked sad-ish. Such terms may or may not be accompanied by a qualification like ‘I thought,’ as in Ex. 4 She looked happy, I thought.

Manner phrases like these allow scope for opinion to masquerade as fact. In Ex. 2, the manner is also represented positively, at least if one approves of (a) experienced executives, and (b) this man working as if he were one. It might, for instance, be a negative judgment if ‘he’ were a young child behaving in a manner much older than his years. The manner in this example is represented by analogy. In Ex. 3, the manner is expressed vaguely, that is, to understand its meaning one would have to know about the man’s previous history.

Has experienced, then it is likely to be accepted. s already know, either personally or through previous communications. An account can persuade since it just appears to call for acceptance, and not full agreement. s is that they understand that something happened as C. tells it. s’ experience where it will form part of their ‘knowledge’ and as such perhaps cause them to resist a later communication because it does not fit with the present account. s show signs of thoughtful choice in language, for example, by hesitating before selecting a word, or using a word then explicitly rejecting it in favor of another, as in Ex.

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A Handbook of Persuasive Tactics: A Practical Language Guide by Joan Mulholland


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